About Wise Guys/Girls

Opening Saturday 5th September, Menswear retailer WiseGuys opened its first store in Sleaford in 2013. This was followed by branches in Newark in 2014 and Melton Mowbray in 2016. WiseGuys is a well-known and reputable menswear and accessories retailer with existing stores in Sleaford, Newark and Melton Mowbray.

Its brands include: Antique Rogue, Ben Sherman, Casa Moda, Cavani, Claudio Lugli, Culture, Finch Hatton, Front Shoes, Hey Dude Shoes, La Squadra Paris, Lambretta Shoes, Lizard King, London Brogues, Meyer, and Olymp. Incorporating ladieswear retailer WiseGirls which stocks recognized brands such as: Lily & Me, Brakeburn,  Crew Clothing, SKFK, Powder-uk, Seasalt, Eliza Gracious, Camille, and Ciprit.

The store will be the business’s first joint venture between Mike Willis and his daughter Samantha.


  • Unit 12
  • Pescod Square
  • Boston
  • Lincs
  • PE21 6QX


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Saturday 10.00 - 16.00
Sunday Closed
Monday 10.00 - 16.00
Tuesday 10.00 - 16.00
Wednesday 10.00 - 16.00
Thursday 10.00 - 16.00
Friday 10.00 - 16.00

Store location

Wise Guys/Girls store location